Brand Identity, Marketing
Made With Love By Gab.
The Challenge
When Gab approached me from Made With Love by Gab, she wanted a brand identity that reflected her playful-yet-aesthetic approach to custom cakes and treats. The goal was to create a unique visual presence that truly captured the essence of her offerings and distinguished her from competitors in the crowded home bakery market.
Scope of work
Brand Discovery
Brand Strategy
Brand Design
Digital Marketing
Print Marketing
Stationery
Packaging
The Journey
The Destination
The outcome was a vibrant and cohesive brand identity featuring a bold new logo, a lively pastel colour palette, and refined typography. I applied these elements to key marketing materials like business cards, packaging stickers, and bags, creating a polished and consistent brand experience.
The new branding not only highlighted the bakery’s commitment to high-quality, artistic products but also solidified its position as a standout player in the competitive home bakery market. This project truly illustrated the power of a well-executed brand strategy in resonating with the target audience and supporting future growth.
