Brand Identity
AWAKE GYM + WELLNESS.
The Challenge
AWAKE GYM + WELLNESS came to me looking to stand out in a crowded wellness market. They wanted a brand identity that not only aligned with their core values of health and mindfulness but also resonated with their local community. Creating a cohesive brand that could evolve with their business was essential, as was finding a way to differentiate them from competitors while appealing to a diverse audience of fitness enthusiasts.
Scope of work
Brand Discovery
Brand Strategy
Brand Design
Signage
The Journey
I started with a comprehensive brand discovery process, diving deep into AWAKE’s audience, market positioning, and long-term vision. Through research and collaborative workshops, we explored what made AWAKE unique and developed a brand strategy that captured their energy and commitment to wellness. This strategy guided the creation of a fresh, vibrant brand identity featuring a modern logo, engaging typography, and a dynamic colour palette that reflected both strength and serenity. I made sure this new visual identity was consistently applied across all touchpoints, from signage and digital assets to marketing materials, ensuring a seamless brand experience.
The Destination
The result was a powerful and cohesive brand that gave AWAKE GYM + WELLNESS a distinctive voice in the wellness industry. Their refreshed visual identity not only boosted brand recognition but also strengthened customer loyalty, positioning them for long-term growth. This new identity empowered them to connect more deeply with their community, fostering meaningful engagement and laying the groundwork for future success.
