Brand Identity, Website Design, Marketing
For The Record.
The Challenge
For The Record needed a brand refresh to enhance their online presence and better appeal to judges, lawyers, and court professionals. Their objective was to create a brand identity, website, and marketing materials that reflected their commitment to innovation, science, accessibility, and justice while resonating with their target audience in the legal and judicial sectors.
The Journey
I started the project with a thorough analysis of For The Record’s existing brand to pinpoint areas for improvement. The outcome was a new brand style guide that incorporated a vibrant colour palette, modern typography, and dynamic visuals, aligning perfectly with their mission of cutting-edge technology and professional integrity.
Next, I redesigned their website to create a user-friendly and visually compelling experience tailored specifically for judges, lawyers, and court professionals. The new design featured streamlined navigation and enhanced product information, emphasising For The Record’s innovative approach while ensuring the site was easy for legal professionals to navigate and engage with.
To complement the refreshed brand identity, I worked with the marketing team to develop a suite of marketing materials, including brochures, product sheets, and captivating booth displays for conferences. These materials consistently reflected the new look and feel, focusing on showcasing the brand’s professional edge.
Scope of work
Brand Discovery
Brand Strategy
Brand Design
Website Design
Digital Marketing
Print Marketing
The Destination
The outcome was a revitalised brand and website that provided For The Record with a powerful new presence in the market.
The updated designs successfully appealed to their target audience, positioning them for continued growth and success while reinforcing their commitment to innovation and accessibility in the judicial sector.
