NOW BOOKING PRoJECTS FOR JANUARY 2025

Brand Identity, Marketing

Made With Love By Gab.

Crafting a modern, playful and trendy brand identity for MADE WITH LOVE by GAB.

The Challenge

When Gab approached me from Made With Love by Gab, she wanted a brand identity that reflected her playful-yet-aesthetic approach to custom cakes and treats. The goal was to create a unique visual presence that truly captured the essence of her offerings and distinguished her from competitors in the crowded home bakery market.

Scope of work

Brand Discovery

Brand Strategy

Brand Design

Digital Marketing

Print Marketing

Stationery

Packaging

The Journey

We kicked off our collaboration with an in-depth brand discovery process. I evaluated the bakery’s existing branding and conducted market research to gather insights on her audience and competition. This groundwork allowed us to craft a brand strategy that showcased the bakery’s distinctive qualities and set her apart in the field.

The Destination

The outcome was a vibrant and cohesive brand identity featuring a bold new logo, a lively pastel colour palette, and refined typography. I applied these elements to key marketing materials like business cards, packaging stickers, and bags, creating a polished and consistent brand experience.

The new branding not only highlighted the bakery’s commitment to high-quality, artistic products but also solidified its position as a standout player in the competitive home bakery market. This project truly illustrated the power of a well-executed brand strategy in resonating with the target audience and supporting future growth.

★★★★★

“Amelia did such an amazing job, the process was faultless. 
I’m beyond happy with what I received, it was spot on and the details are amazing! Could not fault anything!”

Gabby, Made with love by gab

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