We kicked off the project with a comprehensive brand discovery phase, diving into their target audience and exploring the local market dynamics. I researched their competitors to understand what sets Raciti Technologies apart. This process allowed us to develop a strategic brand plan tailored to position them as a reliable and modern choice for IT support.
“>The result was a fresh and distinctive brand identity featuring logo variations, clean typography, and a polished colour palette. This cohesive design was rolled out across all marketing materials and social media channels. The new branding significantly boosted Raciti Technologies’ visibility and highlighted their dedication to high-quality service. It truly proved that a strategic brand overhaul can elevate a business’s presence and foster strong connections with its audience.
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